About
The full story
I started shipping things to production in 2006, with PHP and a forum. Twenty years later, I still write code — except now I also decide the architecture.
In 2014 I founded my first company. We started with an idea, which grew into a boutique studio — and which in 2016 joined Outdare (a marketing company), giving it a purpose that defined it until the end: a Portuguese software house solving complex problems with technology, building products that pushed the state of the art in the industries where they were deployed. That's how I got into the restaurant industry: POS integrations with ZoneSoft, payments with SIBS, delivery with Uber, and last-mile e-commerce for brands like Sushi@Home, Home Sweet Sushi, Chickinho and A-100. Along the way, I also started building software for startups that are well established today — It's a Batch and PowerDot.
Today I'm CTO at DIG-IN, where I lead technology from the Zomato MBO onward, and where we're building what I call the Bloomberg of the restaurant industry: the data layer for the Horeca channel.
Areas of work
| Area of work | Description |
|---|---|
| Institutional sites | Digital presence and brand showcase |
| Web & Mobile Apps | Digital products for end customers |
| Backoffices | Internal management and operations tools |
| System Integrations | Connecting systems — POS, payments, delivery, ERPs |
| POS | ZoneSoft — integrations |
| Payments | SIBS — integrations |
| Marketplace / delivery | Uber — integrations |
| Brands / operators | Sushi@Home, Home Sweet Sushi, Chickinho, A-100 — clients |
| Data & Artificial Intelligence | DIG-IN — Food Services Data Intelligence |
Credentials
0 years
In production since 2006 — still committing code.
CCP
Certified Pedagogical Competencies (IEFP, Portugal). Few CTOs in Portugal hold it.
Horeca since 2016
POS, payments, delivery, e-commerce — seen from inside the flow.
Timeline
First applications in production — PHP and a forum
I found my first company
My company joins Outdare — I become a partner. Enter the Horeca industry: POS (ZoneSoft), payments (SIBS), delivery (Uber)
It's a Batch and PowerDot are born out of Outdare's work
Zomato Portugal acquires Outdare, then completes an MBO from Zomato
CCP certification from IEFP
All in on data — building the largest database for the Horeca channel