Why DIG-IN exists.

In 2016, delivery was still being invented in Portugal. We built brands' own channel — last-mile e-commerce — and showed it was possible to run a delivery business with healthy margins.

Ten years later the problem is different: restaurant industry data is fragmented and ignored. A restaurant sells at the counter, on its own site, across several aggregators — each channel with its own system, its own format, its own version of the truth. The operator has more sales and less visibility into their own business.

That's the gap DIG-IN fills. We still run the transactional systems, but the real shift is a startup-style pivot: piecing together the fragmented public data across the restaurant industry (Horeca) and FMCG brands into one data layer, built from inside the channel itself. We don't estimate the market. We're inside it.